How to effectively identify your target market

Customer Analysis Customer analysis is undertaken for the management of the business to understand its current and future customers. This can be carried out by knowing and predicting customer behavior such as information search and methods of product evaluation and so on. Thereby this provides your business with better opportunity to formulate marketing strategies that… Continue reading How to effectively identify your target market

Market and Environmental Analysis: Do it right or fade away in agony “You’re out”

The result of the external environmental analysis is the information that is presented in a form of a detailed and a relevant business study faced by companies around the world. These types of information is required for business decision making and more preferred for business strategy formulation. The external environmental factor could affect any type… Continue reading Market and Environmental Analysis: Do it right or fade away in agony “You’re out”